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Active adults will lead Florida's Home Building Industry out of the Slowdown, says Del Webb Executive

ORLANDO, Fla. --- Legions of active adults---including more younger, healthier retirees than Florida has ever accommodated in the past---will help rekindle Florida's home building industry as the national economy heats up, according to one of Florida's most active home builders.

Sean Strickler, vice president of sales and marketing for the Central Florida Division of Del Webb, said housing sales to active adults in Florida are already showing signs of growth and the market segment will likely lead the rest of Florida's home building industry over the next five years.

"Millions of adults plan to relocate to Florida as soon as they sell their family home up north," Strickler said.

"The recession created a bottleneck, and many active adults put off the move, but now that the market is picking up again, we expect too see very obvious signs of pent-up demand, and the steady stream of active adults moving to Florida will increase, perhaps dramatically," he said.

"All the important factors which have ranked Florida a top retirement destination for more than a century are still important---affordable prices, year-round sunshine, no state income tax, plenty of golf courses, fishing lakes, attractions and more," Strickler said.

Recently, two grand opening festivities were held at Del Webb active adult communities---Southshore Falls in Apollo Beach and Del Webb Orlando in Davenport.

"Both grand opening events drew more than 300 prospective home buyers, far surpassing our expectations.," Strickler reported.

"Active adult buyers are more demanding than they have been in the past," Strickler said. "Amenities and features are important factors, but we're seeing more demand for energy efficient engineering and appliances and efficiently designed spaces," he said.

About Del Webb
Celebrating its 50th anniversary in 2010, award-winning Del Webb active adult communities provide a vibrant, enriched lifestyle for those ages 55 and older, creating an unmatched experience for "retirement." Del Webb communities began with the original Sun City which opened outside Phoenix, Arizona in 1960 and have grown to include more than 50 communities currently open for new home sales in 21 states. Del Webb is the best-known brand of active adult communities in America and draws on its 50 years of experience of providing residents an engaging life which fulfills their creative, physical, mental, and social needs. For more information on Del Webb, visit www.delwebb.com.

For more information about this press release, contact
Lyndsey Clarke, Marketing Manager, Del Webb, 407-661-2150 ext 1416 2301 Lucien Way, Suite 400, Maitland, FL 32751; lyndsey.clarke@delwebb.com;
Sean C. Strickler, Vice President Sales & Marketing, Del Webb, 407-661-1461 sstrickler@delwebb.com;
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142 lvershelco@aol.com;